Marketing Strategery

So, GWOT is out, and GSAVE is in...

WASHINGTON, July 26 (UPI) -- The Bush administration has begun downplaying the "war on terror" in favor of "a global struggle against violent extremism," the New York Times reports.

Gen. Richard B. Myers, chairman of the Joint Chiefs of Staff, told the National Press Club that if something is a war "then you think of people in uniform as being the solution."

Myers said that while the military may be in the forefront now the long-term solution is more diplomatic, economic and political.

Defense Secretary Donald Rumsfeld used the new terminology at a retirement ceremony Friday for the naval chief of operations. Rumsfeld said the country "wages the global struggle against the enemies of freedom, the enemies of civilization."

Officials told the Times that the new language is a product of meetings of President Bush's top national security advisers.

I wonder if they focus grouped it.

How long before they introduce GWOLD? My guess is as soon as their pea brains understand that they've lost the war in Iraq--which means time to go after their REAL enemy.