"President MBA"
Link from The Sideshow.
Here's your MBA president speaking about "brand loyalty" back in the day:
In 1967, the Yale Daily News exposed the Delta Kappa Epsilon fraternity's penchant for branding pledges with red hot wire hangers. The New York Times picked up the story, which featured a former president of the frat, one George W. Bush, dismissing the resulting "insignificant" wound as "only a cigarette burn" that leaves "no scarring mark, physically or mentally." So, Bush's first quote in the national press was a defense of torture.
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